eCommerce - June 7, 2021

How To Sell Products Online: 11 Quick Steps To Help You Get Started

Sell Products Online

Selling products online might seem like a lucrative opportunity. With the eCommerce industry growing at an unprecedented rate, sellers are usually drawn towards profits, a large customer base, brand reputation, and more. Even with lower entry barriers to the eCommerce industry, only a handful of businesses succeed. It turns out it all comes down to the question- how to sell products online.

Selling online is more cost-effective than owning a brick-and-mortar store. It allows you to enjoy greater flexibility, with much lower investments. But, that doesn’t mean you get started with the first platform you encounter. You need a step-by-step guide that helps you understand the A to Z of eCommerce selling. And yes, that includes finding shipping options for eCommerce as well.

So, let’s get you started. This guide will give you a sneak peek into the end-to-end guidance of selling online, boosting sales, and increasing your revenue. Read more to find out!

1. Look For A Product To Sell

You might have to consider more than a few factors when deciding on a product to sell. Pick a niche you are passionate about and weigh its profitability. You want to sell something that you are interested in, but it also helps you make money. Make sure you also study the trending products in the market. Some of the top products to sell include jewelry, beauty products, athleisure, furniture, medical equipment, smartwatch, etc.

2. Partner With A Supplier

Once you figure out the products, it is time to pick a supplier to source your products. If you’re wondering how to sell products online, don’t make the mistake of partnering with a supplier just because their costs are lower. Look for the product quality and negotiate price based on the quantity you order.

3. Figure Out The Technical Details

This includes choosing a name for your business, applying for a license, buying a domain, and hosting. One of the essential things to not miss out on is a security certificate like SSL.

4. Define Your Target Audience

Once you know what you want to sell and source them, you need to figure out an audience. Start by creating buyer personas and segment them based on demographics, interests, preferences, etc., then find out where they are hanging out online and target those mediums.

5. Pick Platforms To Sell

Decide the places where you want to sell online. While having a website is essential, you must also explore options on marketplaces like Amazon and Flipkart that enhance your selling perspectives.

6. Create A Digital Selling Strategy

A large part of figuring out how to sell online revolves around creating a digital strategy. Understand your sales funnel and choose the right goals for your business. This will help you create content and position your products effectively in the market.

7. Work On Your SEO

SEO forms the backbone of online businesses. Leverage a keyword research tool to find the relevant keywords in the industry. Then use these on your website, product descriptions, and social media strategy.

8. Pay Attention To Product Descriptions And Images

While selling online, your customers don't have the option to experience the authentic look and feel of the products. This is why you need to work on creating impressive product descriptions. Hire a professional to click product images and make sure you post multiple angles.

Sell Products Online

9. Choose Your Shipping Options For eCommerce

Your shipping partner will decide the success or failure of your business. For this reason, you must pick your shipping options for eCommerce carefully. Choose a 3PL that offers a broad reach and an opportunity to ship with multiple courier companies at the lowest costs. With Shyplite as your logistics partner, you can effectively sell your products to 27000+ pin codes in India and 220+ countries abroad. You can offer your customers free SMS and email notifications related to the orders along with a custom tracking page. The best part is you pay only for your shipping costs and no subscription fee.

10. Audit Your Website

Once you figure out how to sell products online, you need to evaluate your customer experience. Make sure you audit your website for this purpose.

11. Invest in Digital Marketing

Create your brand profiles on social media and invest in a PPC strategy. This will help you stay relevant and keep your audience engaged in the long run.


Once you have your eCommerce checklist sorted, take a step back and evaluate your efforts. You need to step into the customer's shoes to make sure that you are valuing them and providing an outstanding experience. Make sure that you explore your shipping options well before settling on a partner. Start by focusing on the overall shopping experience in eCommerce if you want to distinguish yourself from the competition. Shyplite is one of the best logistics partners that you can leverage for smoother selling and order fulfillment experience. You get to ship with 30+ courier services, offer COD and reduce your returns, while selling across 27000+ pin codes!

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