eCommerce - June 10, 2021

An Effective Checklist to Sell Your Product Online

The e-commerce industry has shown exponential growth over the last few years, and experts predict it will get a lot bigger. Affordable and accessible internet has made it much more viable to start online businesses. With this in mind, we’ve put together a solid strategy to get you started and lay some groundwork before you sell online.

Let’s look at 10 steps that need to be on your checklist before you start to sell your product online:

You need to deliberate the e-commerce business model you want to follow, as it will lay the foundation for the rest of your business plan. There are 6 basic types of business models- weigh the pros and cons and find out the model you want to fashion your e-commerce business after.

Determine how you would like to handle your business transactions. Advertising, subscription, sales, transactional, and affiliate business revenue models are a few common types to consider.

The most important thing to get started, however, is the product that you want to sell online. What problem is your product solving? What sort of value does it add to your customers’ lifestyle?

You could create, sell, upgrade or upsell products or services to a select customer base based on profitability, market competition, market saturation, passion, experience, or customer pain points.

Another very important factor is understanding the audience you want to sell your product to. Learn how to create a buyer persona- this will make it easier for you to predict consumer behavior and will affect how you design and market your product. 

Choose a unique and catchy name that easily relates to the product that you’re selling. Names need to be short enough to remember and unique enough to set you apart.

Learn who your competition is, how their products are unique from your own, how their approach differs from yours, what do their websites look like, and what sets them apart in the industry. 

Your competitors can be your greatest teachers. 

Learn about and complete all initial formalities:

There are many e-commerce platforms available online, and each platform comes with its own pros and cons. Do your research and decide on the right e-commerce platform that will help you maximize your revenue based on your product and business type.

A digital business depends on SEO practices that allow potential customers to find it. Always maintain a strong online presence and engage with potential clients online. Build a brand that customers can recognize and trust.

The last step is also one of the most crucial to your e-commerce business- shipping. Make sure you’re able to deliver all the orders that come in. Choose a reliable delivery partner and be candid about your shipping and returns policy. Keep in mind, your policies also determine cart abandon rates.

Following these steps will help you strategize a good e-commerce business plan. But to be successful, you need excellent service delivery and support. Shyplite's logistics automation ensures reliable shipping that never disappoints.

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