Best ways to increase website traffic as a new eCommerce entrant
The current economic scenario has made the "shop local" movement more popular in most parts of the world. People these days are buying locally more than ever, contributing to the growth of the economy. Businesses with a robust eCommerce strategy have a significant opportunity to look for innovative ways to support their business and grow it locally.
Whether you’re trying to attract your first customer or your hundredth customer, generating more traffic to your online store will always remain a crucial part of growing your business. Optimizing your site properly for conversion will ultimately lead to more traffic, more customers, and more sales.
6 powerful tips to help you get started
What are some ways to make your side gig store worth shopping from? A good place to start is to increase website traffic. If you plan on optimizing your store for online selling, you should make sure you have some key elements in place. Listed below are few tips to help you in increase your website traffic with ease.
- Add Google Posts to your Google My Business listings
Another free service offered by Google is called Google My Business. Google My Business enables businesses to manage their online presence across the Google network, including search results and maps. To make your business easier to find, you can edit your information.
As of now, Google My Business is a free service. Initially only used by local businesses, GMB is now being expanded to help mid-market and large companies boost their search engine rankings. This is like Shopping Ads, in that you get a lot of free SERP space, but the only cost is the time it takes to set it up and maintain it.
Here are a few things to keep in mind:
It's crucial that your Google My Business listing includes an accurate name, address, and phone number (NAP). The one thing you can do to increase Google's confidence in your business will have a significant impact on your ranking (and it will increase your visibility).
Be sure to highlight any special offers or features your product has. Measure results accurately by using UTM tracking. Google Analytics can be used to measure the impact of Google Posts and determine if it is a worthwhile channel to continue investing in
- Provide niche products that are hard to find locally
eCommerce sites are often relied upon by shoppers looking for specific products or niche products that are difficult to locate in local stores. Online merchants can maximize these opportunities by offering these products. Purchasing it online is almost certainly easier than finding it in a store.
By utilizing this thought process, you can determine which of your products would be most effective in increasing traffic to your website. Creating original content, doing keyword research, and thinking creatively can increase the visibility of your store to specialty shoppers.
Here are a few things to keep in mind:
Ensure that you have a high search volume for your unique product. Analyzing search volumes will help you determine what it is.
After identifying your niche product(s), you should ensure your website has plenty of SEO-friendly supporting content. An article describing how to use your specific product would make for an excellent long-tail query.
Your products may not fit into a niche, so rethink or repurpose them in a way that no one else can do it better. You may use UTM tracking to know about the results.
- Optimize your SEO strategy to target local keywords
SEO may seem like a mysterious, complicated concept to a beginning eCommerce marketer. The practice of SEO is simply improving your website in very specific ways to increase its search engine rankings. Those businesses that invest in making sure their names appear in search results for their category and location will do much better than those who try to guess and rely on blind faith.
While you can optimize your site for general website traffic, you can also do so for specific local competitors. To start, you’ll need to research keywords. The same principle applies to URLs, headlines, article copy, product descriptions, categories, and any other text that a user will come across. You'll need to use plenty of localized content on your site to develop an effective local SEO strategy.
PR can also be helpful locally and online. Right now, there are several factors that could increase your search visibility and increase your brand awareness.
- Utilize local social media platforms
It is a great time to leverage your social media channels. Today, brands must embrace authenticity and humanism more than ever.
You may be able to partner with local brands or influencers to become known as the "local" option. This type of post should also include any trending hashtags relevant to the cause or topic. Spend a few minutes each day on your favorite social media channel and naturally engage locals in conversation.
- Leverage shipping for marketing purposes
There are more and more shipping options available to your customers, and now is the time for you to become a master at finding the most cost-effective carriers and shipping times. With holiday or free shipping promotions, you may be able to compete with your local competitors, as you may be better able to sustain the discounts.
Consider experimenting with different thresholds for free or affordable shipping and loyalty programs for repeat customers. By doing so, the "shop local" movement can generate the type of goodwill it intends.
- Utilize Google Shopping Ads
A Google Shopping Ad is a simple advertisement that appears after a search on Google. Click the "Shopping" tab on Google to see these ads in action. It was announced in April that Google would no longer be charging for its ads. This type of advertising is particularly useful because it provides the user with local results that will be relevant to where and what they are looking for.
For those not located near a store, Google Shopping Ads may be a useful tool, as well as a source of competition. Customers who are looking for a specific product online with the intention of buying locally may be persuaded to buy from you with an ad delivered at the right time. This customer would never have known your company name or seen your products without Shopping Ads. All in all, Shopping Ads are a win.
To remain competitive and efficient, industry players must constantly upgrade their processes and technology. They will need to adapt to trends that will dominate the industry in the future.
And then don't forget to organize the most important part of your online selling i.e. logistics. Shyplite as a end to end logistics automation platform is here to provide you with a single dashboard for all your shipping needs. Now ship and scale your business seamlessly!
Try Shyplite for Free!
Increase shipping efficiency and automate your logistic with pay-as-you-go model.Get Started for Free